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Optimizely is a leading digital experience optimization platform offering AI-powered A/B testing, personalization, and feature management for websites and apps. It enables marketers and product teams to experiment at scale and deliver personalized experiences backed by data.
Category
Marketing
Subcategory
Analytics
// ACCESS METHODS
Web AppAPIBrowser Extension
// COMPLIANCE
○SOC2○ISO27001○GDPR○HIPAA
● certified · ○ not verified
// DATA STORAGE
Region
—
Trains on Data
—
Self-hostable
No
// PRICING DETAIL
Free Tier
Not available yet
Paid Plans
Growth $79/mo, Accelerate $199/mo, Scale $359/mo, Enterprise custom
API Cost
Not available yet
// MORE IN ANALYTICS
V
VWOMarketingAnalytics
#a/b testing#conversion rate optimization#heatmaps
C
CleverTapMarketingAnalytics
#mobile marketing#user retention#push notifications
C
CrayonMarketingAnalytics
#competitive intelligence#market intelligence#competitor tracking
// USE CASES
Running website A/B tests for conversion optimizationPersonalizing content for different audience segmentsManaging feature flags and progressive rolloutsTesting checkout flows for e-commerceExperimenting with landing page designs